Blu-Ray Disc Association The Blu-ray Disc Association is a group of companies that all support the Blu-ray format. While over 140 companies are members the organization seems to be mainly lead by Sony. Other large companies that are members are Disney, Panasonic, Samsung, Philips, Apple, and others. The association was created to push for a new media format that would be able to hold high-definition movies and other media that requires memory larger than the capacity of a DVD. By creating as association These companies ensure that Blu-ray products are standardized and compatible with each other. The major benefit of this is that consumers do not have to be technologically savvy to purchase Blu-ray products. Another benefit goes towards the companies. Blu-ray discs have digital rights protection that is more advanced than DVDs as well as codecs such as MPEG-4, which takes less space than DVDs. Most of all the association is there for profit. That large amount of companies allying means that any competitor would either have to adapt their technology to be Blu-ray compatible or create its own format and try to make it the industry stardard such as HDDVD.